Our passion for footwear is fueled by all kinds of Cool Stuff… and we’d like to share some of our favorites with you. Here, you’ll find articles we find interesting, from how shoes are designed and made to how shoes are used. We have videos ranging from educational to entertaining. Even the TV commercials we list can be fun (especially our own!) “Footwear Technology” sounds pretty bland, but for us, it is all about WOWing people through their feet. We hope you enjoy this page as much as we do!

Barefoot Running

• A helpful website from a fellow barefoot runner: Barefoot Ted
• A no-nonsense blog on barefoot & minimalist running: BarefootRunner.com
• Video: WIRED Magazine’s review of Vibram Five Fingers
• New York Magazine article: “You Walk Wrong” on how shoes affect the way we walk
• Video: Professor Daniel Liebermann on barefoot running & VFFs

Toning Shoes

Exercises to do in your MBTs

Foot Health

• Great tip sheets from the APMA on all sorts of shoe/foot issues
• List of Products with APMA Seal of Acceptance

BRAND Videos

• How to wear MBTs
• Cool Birk TV Commercial
• Crocs 2010 Feel the Love
• Earth Educational vid
• Earth fashion vid “different like you”
• Earth Weekday Workout
• Merrell Barefoot – Good Form
• Teva “Nature speaks”
• Teva Mountain Games promo
• TOMs One Millionth Pair (w/ video)

Other Cool Stuff:

Our Fall TV Spot

   Athletic/Minimalist Spot!
  Abbadabba’s “All Walks of Life” TV Commercial