Our passion for footwear is fueled by all kinds of Cool Stuff... and we’d like to share some of our favorites with you. Here, you’ll find articles we find interesting, from how shoes are designed and made to how shoes are used. We have videos ranging from educational to entertaining. Even the TV commercials we list can be fun (especially our own!) “Footwear Technology” sounds pretty bland, but for us, it is all about WOWing people through their feet. We hope you enjoy this page as much as we do!