Our Story

Our Story is all about discovering, evolving and achieving our mission: to be Atlanta’s Premier Source for Innovative Comfort Footwear. It is a story about people: the people who make up our little home-grown company, and the people who make up the broad array of customers we serve. It is a story flavored with the passion for footwear our people share with our customers. A story with a plot that changes with each new person we hire, and each new customer we earn.


“Hi, I’m Abbadabba. Our Story is about our passion for providing people footwear that makes sense, done through a business organization grounded in principles of fairness and genuine concern for our customers and each other. Welcome to our story!”
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