1. Deliver unsurpassed customer service to every customer
We will fulfill this mission by achieving the following goals every day:
What really stokes our coals is to turn somebody on to some really cool, comfortable shoes, and watch them walk out the door knowing they'll never feel the same about their feet again. Our look may be far forward and progressive (some call us the "bleeding edge" of footwear retailing) but our methods are very traditional. We want to pamper you in the kind of service you don't get in retail stores anymore. We want to put on a show for you, with our products as the stars of the show.