Born in Vigonovo, a small town in the province of Venice, Back 70 blends Italian craftsmanship with futuristic design. The brand was created with one goal — to push the boundaries of sneaker design and redefine what modern footwear can be. Each pair represents a balance between heritage and innovation, crafted with passion, precision, and a constant drive to elevate comfort and individuality. Back 70 isn’t just about making sneakers — it’s about shaping the future of how we experience them.
Crafting Excellence Every Back 70 sneaker is the product of extensive research, refined materials, and meticulous attention to detail. Designed in Italy and made using only premium raw materials, these sneakers embody a dedication to perfection that’s felt with every step. From construction to design, Back 70 prioritizes quality and comfort without compromising on originality — creating footwear that’s as stylish as it is functional.
Key Features
Italian Design Heritage: Conceptualized and crafted in Italy, blending classic craftsmanship with forward-thinking aesthetics.
Premium Materials: Built from top-quality leathers, textiles, and raw materials for superior durability and luxurious feel.
Next-Generation Comfort: Engineered for long-lasting wear with soft cushioning and ergonomic support.
Innovative Construction: Merges traditional shoemaking techniques with modern technology for lasting performance.
Distinctive Identity: Each pair stands out with its bold design language and focus on individuality.
Why Abbadabba’s Loves Back 70 Back 70 brings a fresh perspective to modern footwear — bold, distinctive, and made with care. Each pair speaks to those who value craftsmanship, comfort, and creativity, aligning perfectly with Abbadabba’s mission to offer styles that stand out and feel incredible. For those seeking sneakers that make a statement while delivering all-day comfort, Back 70 is the next step forward.