{"title":"Woolloomooloo","description":"\u003cp\u003e\u003cspan\u003eAt Woolloomooloo we spin the finest Aussie Merino wool, to digitally knit the world’s premium wool sneakers. Sustainable materials drive design to build shoes that are better for your feet and the planet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur founders, Paul (L) and James (R), are native Australians with over 40+ years of combined footwear experience.  Watching an industry struggle to move toward more eco-friendly practices, they realized that their homeland’s famous export, Australian Merino wool, could play a big role in making a change.  Woolloomooloo focuses on creating a product that is more sustainable, breathable, washable and of course comfortable.  This is not an ECO play, it’s just a fact - knitted Merino Wool shoes are better for your feet and the planet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWool has been used in the footwear industry for\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" underline\u003e y\u003c\/span\u003eears, but predominantly as a boiled product, creating limitations.  Merino wool performs best when knitted, bringing out the natural elasticity and ultimate breathability.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0363\/9512\/2825\/collections\/abbadabbas-web-brand-logo-woolloomooloo.jpg?v=1791563487","url":"https:\/\/www.coolshoes.com\/collections\/woolloomooloo.oembed","provider":"Abbadabba's Inc.","version":"1.0","type":"link"}