What we stand for

Mission & vision

Our mission is to be Atlanta's premier source for innovative and healthful footwear.

We will fulfill this mission by achieving the following goals every day

  • Customer service

    Deliver unsurpassed customer service to every customer.

  • Excellent products

    Provide excellent products at competitive prices.

  • Store policies

    Establish store policies that are fair to the customer and the business.

  • Integrity

    We do not lie, cheat or steal, and do not tolerate it in others.

  • Honesty

    Employ honest, capable people who will work reliably and effectively to achieve our goals.

  • Rewards

    Reward performance with exceptional benefits and incentive-based pay.

  • Sustainable

    We manage our business to be sustainable, respecting our neighbors, neighborhoods and our planet.

Our vision

What really stokes our coals is to turn somebody on to some really cool, comfortable shoes, and watch them walk out the door knowing they'll never feel the same about their feet again. Our look may be far forward and progressive (some call us the "bleeding edge" of footwear retailing) but our methods are very traditional. We want to pamper you in the kind of service you don't get in retail stores anymore. We want to put on a show for you, with our products as the stars of the show.