Expert advice and favorite finds

What's Cool

With more than 50 years of helping Atlanta find its fit, we've learned a thing or two about great footwear. What's Cool is where we share it: fit and care tips, favorite finds, new brands and the styles we're excited about.

Think of it as your inside scoop on footwear, straight from the people who know shoes and love what they do.

Running with Hammer Toe

Friction is the runner's problem here. A toe that sits high rubs with every stride, and the gait change that follows causes the real damage.

3 min read

Running with Flat Feet

Overpronation is what turns flat feet into shin splints and knee pain. Stability shoes and some targeted strengthening deal with most of it.

3 min read

Running with Bunions

Repeated impact on a misaligned joint is the problem. Shoe width, padding, and a few habits keep most runners running.

3 min read

What Is Merino Wool?

The wool that does not itch, does not smell, and works in summer. What makes merino different from the wool you are picturing.

3 min read