Our StoryOur Story is all about discovering, evolving and achieving our mission: to be Atlanta’s Premier Source for Innovative Comfort Footwear. It is a story about people: the people who make up our little home-grown company, and the people who make up the broad array of customers we serve. It is a story flavored with the passion for footwear our people share with our customers. A story with a plot that changes with each new person we hire, and each new customer we earn.
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“Hi, I’m Abbadabba. Our Story is about our passion for providing people footwear that makes sense, done through a business organization grounded in principles of fairness and genuine concern for our customers and each other. Welcome to our story!”
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