SMARTWOOL

Inspired by nature, perfected by innovation.
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​Founded in 1994 in Steamboat Springs, Colorado, Smartwool revolutionized outdoor wear with its innovative use of Merino wool. The brand is dedicated to creating comfortable, high-performance apparel and socks designed for adventure and everyday life. Merino wool is at the heart of every product — naturally breathable, temperature-regulating, and odor-resistant, it keeps you comfortable in all conditions.
Key Features
  • Merino Wool: Utilizes high-quality Merino wool for superior performance. Merino wool provides natural temperature regulation, moisture management, and odor control. It’s soft, breathable, and keeps feet comfortable in both hot and cold conditions.
  • Indestructawool™ Technology: Enhances durability and strength. Reinforced yarn and advanced construction techniques ensure long-lasting wear and resistance to abrasion — designed for comfort that lasts.
  • 4 Degree™ Elite Fit System: Offers a secure and comfortable fit. Strategic compression and a seamless toe closure prevent slipping and bunching, giving a snug, stay-in-place feel all day.
  • Merino Sport 150 Fabric: Combines Merino wool with a performance blend of materials. Delivers enhanced moisture-wicking, breathability, and quick-drying comfort — ideal for layering or active movement.
  • Mesh Venting: Improves breathability and temperature control. Mesh ventilation zones enhance airflow to keep feet cool, dry, and comfortable during high-intensity activity.
Why You’ll Love Wearing Merino Wool
​There are so many advantages to wearing Merino wool.
All Smartwool products are designed to help you get the most out of this super fiber — so you can go farther and enjoy everything the outdoors has to offer
Merino Wool Benefits
  • Natural & Renewable: Merino wool is a natural, renewable fiber that keeps sheep comfortable in temperatures from 5°F to 95°F — proving how adaptable and resilient it is.
  • Temperature Regulating: Traps heat when it’s cold and releases moisture when it’s warm, keeping you comfortable in any condition.
  • Moisture-Wicking: Moves sweat as vapor before it turns to liquid, helping you stay dry and fresh through any activity.
  • Odor-Resistant: Naturally absorbs odor-causing bacteria, so you can wear it longer without worry — ideal for travel or long adventures.
  • Soft & Comfortable: Finer than human hair, Merino fibers bend gently against skin — never itchy, always soft.
  • Sustainable & Fire-Resistant: Biodegradable within 12 months and naturally flame-resistant, making it safer for you and the planet.
How to Care for Merino Wool
​Merino wool naturally resists odor and manages moisture, keeping you dry and comfortable through every adventure. With a little care, it stays soft and strong wash after wash:
  • Turn items inside out.
  • Machine wash on gentle with cool or warm water.
  • Use mild soap—avoid bleach or fabric softener.
  • Lay flat to dry or tumble dry on low.