This entry was posted on August 31, 2016 by coolshoesAdmin.
In March of 2012, we closed our Northside store located about three miles east of Roswell, and opened a new store about three miles west of Roswell in a section of metro Atlanta that was new to us. Although still close to Roswell, our new location carried a Marietta address. But it didn’t seem like Marietta at all.
In fact, we were in the heart of a very unique part of metropolitan Atlanta that calls itself East Cobb: a large swath of unincorporated residential and business communities reaching from Roswell towards the east, Marietta towards the west, Kennesaw towards the far northwest, and Atlanta, near Vinings, towards the south.
East Cobb is upscale and yet laid back. It boasts metro Atlanta’s best in terms of schools, parks, churches, local sports and residential development. From the Chattahoochee River Parks and Country Clubs that border us to the south, to the vast stretches of northern suburban neighborhoods between I-75 and GA 400, we discovered our new neighbors came with a distinct reputation and a trademarkednickname: East Cobb Snobs. While outsiders may view that name in a condescending way, we were welcomed into a vibrant community with open arms, by people who were friendly and interested in our healthful approach to footwear.
We resonated with the shoppers and got great support from the Little Black Dressfolks. We produced a “Fit & Fabulous” evening event with a running group that drew a great crowd. The “official” East Cobb Snobs celebrated our arrival and were very supportive, helping to get the word out quickly that we had arrived. We discovered that the snob name was an acronym: Social Network of Business Services, formed by local businesses owned by residents and serving residents of this delightful community. It was through extensive word-of-mouth that our business grew rapidly. Many of our customers already knew about us through our other locations and were delighted with our arrival.
Becoming part of the East Cobb community has been fun. We have especially enjoyed the East Cobber parade and festival and consuming the yummy faire of Taste of East Cobb. We keep in touch with things through the local Facebook group, Twitter feed, the East Cobb Patch, and the East Cobbermagazine.
Our East Cobb customers like their comfort mixed with fashion. Some of the most popular brands are Vionic, Naot, and OTBT. Styles like Vionic Willow and Larrun incorporate arch support and balancing features. Within Naot, mens Chief and womens Arataki represent the marriage of comfort and style that can be worn all day. The OTBT Bushnell is the epitome of fashion with a comfort footbed.
This entry was posted in About Abbadabba's, Atlanta, Naot, Uncategorized on August 31, 2016 by coolshoesAdmin.
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